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PRIVACY NOTICE

Effective Date: June 8, 2026 Last Updated: June 8, 2026

This Privacy Notice for TRULI Smile Design & Airway ("Company," "we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at https://www.trulismile.com
  • Submit TRULI First Look, request a TRULI Smile Virtual consult, or otherwise share photos or health information with us
  • Contact us by phone, email, or through our website
  • Use any products, services, or features that link to this Privacy Notice
  • Otherwise interact with us in connection with our Services

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

Summary of Key Points

What personal information do we process? We may process personal information depending on how you interact with us and our Services, including information you voluntarily provide, health information you submit as part of a cosmetic dentistry inquiry or consultation, and information automatically collected when you visit our website.

Do we process any sensitive personal information? Yes. As a dental practice, we process health information when you voluntarily submit it, for example through TRULI First Look or TRULI Smile Virtual. This information is handled in accordance with applicable law, including HIPAA and California's Confidentiality of Medical Information Act (CMIA).

Do we collect information from third parties? We may receive information from publicly available sources, business partners, social media platforms, and service providers.

How do we process your information? We process your information to provide, improve, and administer our Services, evaluate your candidacy for treatment, communicate with you, provide customer support, ensure security and fraud prevention, comply with legal obligations, and protect our business interests.

When and with whom do we share personal information? We may share information with service providers, business partners, affiliates, legal authorities, and other parties when necessary to operate our business or comply with legal obligations. We do not sell your personal or health information.

What are your rights? Depending on your location, you may have rights regarding your personal information, including rights to access, correct, delete, or request copies of your information. You may contact us using the information provided in this Privacy Notice.

Table of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. When and With Whom Do We Share Your Personal Information?
4. Do We Use Cookies and Other Tracking Technologies?
5. How Do We Handle Social Logins
6. Is Your Information Transferred Internationally?
7. How Long Do We Keep Your Information?
8. Do We Collect Information From Minors?
9. What Are Your Privacy Rights?
10. Controls for Do-Not-Track Features
11. Do We Make Updates to This Notice?
12. How Can You Contact Us About This Notice?
13. How Can You Review, Update, or Delete the Data We Collect From You?

1. What Information Do We Collect?

Personal Information You Disclose to Us

In short: We collect personal information that you voluntarily provide to us.

We collect personal information that you voluntarily provide when you:

  • Contact us
  • Request information about our products or services
  • Subscribe to communications
  • Submit inquiries or feedback
  • Complete forms on our website, including TRULI First Look

The personal information we collect may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Communication preferences
  • Any other information you choose to provide

Health Information

Because we are a dental practice, some of the information you provide is health information rather than ordinary contact information. This includes responses to the TRULI First Look survey, photographs and information submitted through TRULI Smile Virtual, and any information shared during a discovery call or in-person consultation.

We process this health information in accordance with applicable law, including HIPAA and the California Confidentiality of Medical Information Act (CMIA). We use it only to evaluate your candidacy for treatment, respond to your inquiry, and provide care. We do not use it for marketing purposes without your separate consent, and we do not sell it.

All personal information you provide must be true, complete, and accurate.

Information Automatically Collected

In short: Some information is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Language preferences
  • Referring URLs
  • Website activity and usage data
  • Access dates and times

Like many businesses, we also collect information through cookies and similar technologies.

2. How Do We Process Your Information?

In short: We process your information to provide, improve, and administer our Services, evaluate treatment candidacy, communicate with you, ensure security, prevent fraud, and comply with legal obligations.

We may process your information to:

  • Respond to inquiries
  • Evaluate candidacy for cosmetic dental treatment
  • Provide customer support
  • Improve our website and services
  • Communicate updates and information
  • Maintain security and prevent fraud
  • Enforce our Terms and Conditions
  • Comply with legal obligations
  • Protect our rights and property

3. When and With Whom Do We Share Your Personal Information?

In short: We may share information in specific situations and with specific third parties.

We may share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with a merger, acquisition, financing, sale of company assets, or similar transaction.
  • Affiliates. We may share information with affiliates and related entities that agree to honor this Privacy Notice.
  • Business Partners. We may share information with trusted business partners who assist us in providing products, services, promotions, or website functionality, including our patient intake and virtual consultation platforms.
  • Legal Requirements. We may disclose information when required by law or when necessary to protect our legal rights.
  • Service Providers. We may share information with vendors and service providers who perform services on our behalf.

We do not sell your personal or health information to any third party.

4. Do We Use Cookies and Other Tracking Technologies?

In short: Yes, we may use cookies and similar tracking technologies.

We may use cookies, web beacons, pixels, and similar technologies to:

  • Maintain website functionality
  • Remember preferences
  • Improve website performance
  • Analyze website traffic
  • Enhance security

You may control cookie settings through your browser preferences.

5. How Do We Handle Social Logins?

In short: If social login functionality is offered, we may receive information from your social media account.

If you choose to register or log in using a social media account, we may receive information such as:

  • Name
  • Email address
  • Profile picture
  • Other information made publicly available through your social account

We use such information only for purposes described in this Privacy Notice. If we do not currently offer social login functionality, this section applies only if such functionality is implemented in the future.

6. Is Your Information Transferred Internationally?

In short: Your information may be processed in the United States.

Our servers and service providers may be located in the United States and other countries. By using our Services, you understand that your information may be transferred to and processed in jurisdictions outside your country of residence. We will take reasonable measures to protect personal information in accordance with applicable law.

7. How Long Do We Keep Your Information?

In short: We keep personal information only as long as necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required by law.

We retain personal information for legitimate business purposes, including:

  • Providing Services
  • Maintaining records, including dental records as required by California law
  • Complying with legal obligations
  • Resolving disputes
  • Enforcing agreements

When information is no longer needed, we will delete or anonymize it where reasonably possible, subject to any longer retention periods required for dental or medical records.

8. Do We Collect Information From Minors?

In short: We do not knowingly collect information from children under 18 years of age through this website.

Our Services are not directed toward children under 18. We do not knowingly collect personal information from children under 18 through this website. If you believe a child has provided personal information to us through this website, please contact us immediately so appropriate action may be taken.

9. What Are Your Privacy Rights?

Depending on applicable law and your location, you may have rights to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of personal information
  • Obtain a copy of your personal information
  • Object to certain processing activities
  • Withdraw consent where applicable

Please note that health information contained in dental records may be subject to separate retention and access requirements under HIPAA and California law, which may affect the timing or manner in which certain requests can be fulfilled.

To exercise these rights, contact us using the information below.

10. Controls for Do-Not-Track Features

Most web browsers include a Do-Not-Track ("DNT") feature. Because no uniform technology standard has been adopted, we do not currently respond to DNT browser signals. If a standard is adopted in the future requiring us to respond to DNT signals, we may update this Privacy Notice accordingly.

11. Do We Make Updates to This Notice?

In short: Yes, we may update this Privacy Notice from time to time.

The updated version will be indicated by an updated "Last Updated" date appearing at the top of this Privacy Notice. We encourage users to review this Privacy Notice periodically.

12. How Can You Contact Us About This Notice?

If you have questions or comments regarding this Privacy Notice, please contact us:

TRULI Smile Design & Airway 1550 Broadstone Pkwy APT 2322 Folsom, CA 95630 Phone: (279) 321-9030 Email: hello@trulismile.com Website: https://www.trulismile.com

13. How Can You Review, Update, or Delete the Data We Collect From You?

Depending on applicable law, you may have the right to request access to, correction of, or deletion of your personal information. To submit a request regarding your personal information, please contact:

Email: hello@trulismile.com Phone: (279) 321-9030

We will respond in accordance with applicable privacy laws and verification requirements.